Several aspects of daily life and lifestyle have changed as COVID-19 has spread across the globe. With COVID-19 being the first pandemic that has been widely documented and shared across social media, we are beginning to see its impact on social media consumption, user habits, behavior, etc.
In eight new statistics, COVID-19 illustrates how social media is changing due to its effects on our time spent on social media platforms and how social media platforms are used.
1. MARKETERS in March consumed 35% of social media in the United States and 45% globally
A global survey of internet users ages 16 to 64 found that nearly half of them increased their use of social media sites in March.
Social media messaging apps were also used more frequently as a result. COVID-19 shelter-in-places, quarantines, and lockdowns have caused people to use social media and immediate messaging to stay in touch and/or communicate and buy hash online.