First impressions are powerful. That reality goes beyond meeting new people and into how
consumers initially view a company or brand from their first interaction with the entity. If the
impression or experience is negative, it can sway potential clients or customers away from the
business and even keep them from returning.
One crucial aspect of making a great first impression is the elements incorporated into the
reception area. Just like having an appealing and functional homepage on the company
website, this in-person setting needs to be streamlined to ensure a positive encounter. Below,
we’ll briefly go over a few of the key features a well-designed lobby or reception area should
have to create a positive and welcoming visitor experience.
First things first, there should always be some sort of receptionist to greet people as they enter.
Necessary for communicating instructions, an employee or a self-check-in kiosk is essential to
avoid confusion or possible awkwardness. Even a map of the building’s layout could go a long
way in helping visitors feel more relaxed.
Tied in closely with this is giving a friendly greeting to everyone who enters. Generally, a
standard greeting — such as one used with professional phone etiquette — ought to be include
a welcome, mention of the company name and even the name of the receptionist. Establishing
a standard like this helps guests feel more comfortable and know they’re in the right place.
Another way to help convey this message is through branded signage. With prominent brand
logos throughout the reception area, visitors may rest assured knowing they aren’t out of place.
These branding elements also work to form a more cohesive, impactful aesthetic for the space
when considered carefully ahead of time. There is a wide variety of customizable yet high-
quality signage available to ensure the design or materials used flow tastefully with the interior.
The visitor’s comfort should always be a prominent consideration. That extends to the seating
furniture and amenities offered as well. An uncomfortable chair in a lackluster space can make
the experience deficient, no matter the encounter or quality of service that follows. Because of
this, investing in ergonomic, stylish seating is a sound course of action. The same goes for
offering free Wi-Fi, refreshments and other amenities to make the lobby as inviting as possible.
Lastly, any space would be incomplete without natural features. Time-tested options include
plenty of natural sunlight, an assortment of greenery, fresh scents, calming music and running
water. These sensory elements come together to build an inviting space that puts visitors at
ease and leaves them with a positive first impression.
Looking for additional pointers on designing a welcoming reception area? Check out the
accompanying resource for further information.
Infographic created by Impact Signs, Durable Custom Memorial Plaques On Offer