Every organization can benefit from a curated approach to search engine optimization. Simply put, there is no one-size-fits-all for SEO. Ideal strategies will depend on the unique needs of target customers and clients.
Perhaps the biggest distinction worth considering? B2B vs. B2C. These simple designations shape how campaigns are structured, from goal-setting to conversion and, hopefully, retention. Keep reading to learn how these marketing categories differ.
B2B vs. B2C: The Basics
First things first: understanding how B2B (business-to-business) and B2C (business-to-customer) organizations function.
B2B involves transactions between businesses — often exchanges of services, although it can also encompass relationships between manufacturers and wholesalers. B2C, however, is all about individual customers who purchase goods or services directly online.