PRO BUSINESS SOLUTION

As a home professional, you need to understand who your customer is, not just the age or their home. You need to understand their lifestyle, their priorities in how they spend money and how they make buying decisions. An article in the National Networker, What Boomers Want: Tips for Marketing to the Spending Generation, inspired this article.

More fascinating was the wealth of information I found when researching boomer statistics … as I was focusing on where the money was going, and how boomers are likely to invest in their homes to support new lifestyles.Boomers are the Wealthiest and Most Educated Generation Boomers Remodeling Their Lives Tips on boomer buying habits, that will help you find more effective ways to attract them as clients, and build long term repeat and referral business.Boomers want to be fully educated on our products and services,

If you re like me you believe in what you have to offer. You believe in how you can help improve the lives of others. Many years ago, I listened to a tape on selling by the great motivational speaker Zig Ziglar. On the tape he said that there were only five reasons why people don’t buy from you. They were No Want, No Need, No Money, No Hurry and No Trust. If you have a passion for what you do, have a product or service that can really help others, but the new clients, customers and sales aren’t coming, you need to ask yourself which of these five reasons could be the problem.

If your marketing efforts have done their job properly, you can effectively eliminate all five of these reasons. One of the primary problems I see in the marketing efforts of people in New Age related businesses is that you don’t tell your potential clients and customers how you can benefit them.

In this article and in our newsletters my main focus is (and always will be) on helping you learn to show others the value in what you do.

Your telephone is an important communications tool so love it or hate it, you need to know how to use it properly if you want to present a good business image. Develop your company’s phone protocol and see to it that all those who will be using the telephone on your business premises are trained in proper telephone etiquette. If you are operating a home business and you have small children, teach them that the business phone is for business calls only and they are not to answer it. Letting your child take calls may seem cute but it is likely to be seen as unprofessional and does not project a good image. Establishing the proper tone of voice immediately identifies your business style. A pleasant greeting should be standard company policy.

An abrupt or rushed telephone manner does not project a positive image about your business. Smile while talking on the phone and your voice will always sound friendly and warm. Try it; you can’t sound grumpy or unpleasant if you are smiling. Business calls are not for social chit chat; they should be short and to the point. Some pleasantries are nice, but if you are calling someone,