Adidas, Nike, Apple, Mercedes and Audi. Sound familiar? Of course, they do. A walk down a street, a locality, a club or anywhere else, and you can identify these brand name logos easily all around you. They are everywhere. You can’t ignore them, you can’t miss them, and most of all we aspire for them. Brands play a major role in marketing a company globally. In today’s media-hungry world, if you’re not a brand, you’re almost non-existent.
Brand building is a way to add value to the consumers. It incorporates all things that assist consumers with the holistic experience. Your marketing strategy must be to create perceptions about your product the way you want your consumers to see them. In other words, brand building is enhancing brand equity via advertising campaigns and promotional strategies solely for the public.
In this day and age, branding has transcended commerce, so how do you stand out? How can your brand gain recognition? Which marketing strategy will work best for you?
Here are a few basic and absolute rules you must pay heed to:
Defining your brand
Create a mission statement that defines the brand and its values. List out the core strengths of your products or services.