Category: Marketing Ideas

Be Brand-Wise And Brand Your Way In

Adidas, Nike, Apple, Mercedes and Audi. Sound familiar? Of course, they do. A walk down a street, a locality, a club or anywhere else, and you can identify these brand name logos easily all around you. They are everywhere. You can’t ignore them, you can’t miss them, and most of all we aspire for them. Brands play a major role in marketing a company globally. In today’s media-hungry world, if you’re not a brand, you’re almost non-existent.

Brand building is a way to add value to the consumers. It incorporates all things that assist consumers with the holistic experience. Your marketing strategy must be to create perceptions about your product the way you want your consumers to see them. In other words, brand building is enhancing brand equity via advertising campaigns and promotional strategies solely for the public.

In this day and age, branding has transcended commerce, so how do you stand out? How can your brand gain recognition? Which marketing strategy will work best for you?

Here are a few basic and absolute rules you must pay heed to:

Defining your brand

Create a mission statement that defines the brand and its values. List out the core strengths of your products or services.



The importance of a company logo designed by a professional

Any brand or company who want to be popular must consider creating their brand image. If you are amazed with the world’s most amazing brands like Apple, KFC, Adidas, Pepsi, Coca Cola or others, you can easily remember their specific logos. Those logo designs are certainly the ocular reflection of the company brand, and that is how individuals feel about your business and their sensations with it. The perfect logo, with the best designs, will increase your reputation, visibility and brand awareness – this means that more business for you.

A good logo design can capture the people attention helping to make viewers curious and fascinated. Logos are very important for your product, service, or even your business’s identity. Whether you decide to hire a professional logo designer or design your company logo on your own, you need to know about how images, colors, shapes can highlight your business.

If you want to print your company logo on paper, it is strongly suggested to make it high resolution otherwise your logo will look blurring and pixilated if you print it. Your company logo also must be printed using match colors.



Marketing Your Business For Sale

Selling your business is a difficult and very challenging task; it is time-consuming, stress-causing and emotionally draining. Certainly the selling process will need the owner’s thoughts and energy and it is not easy for a business owner to go through the business for sale. The fundamental key to an effective sale is preparation and planning. Owners must create an exit strategy into their business plans that include the way in which the business would be marketed and advertised when the time has come to sell your business.

Business owners who have not dealt with the selling process before undervalue the importance of the business for the current market, and package their small business so that it seems to be appealing to potential buyers.

The same as all things pre-sale, the marketing and advertising in business for sale should be carefully planned and done flawlessly. The purpose of the marketing is to drum up much attention among eligible and qualified buyers to boost the possibilities of your business getting sold for a premium.



The importance of using augmented reality for digital marketing

Virtual and augmented reality are really popular today. Some companies have been benefiting from such innovative trends, and there might be no signs of quitting them presently, as technology will always be catching up with their needs.

The definition of augmented reality or AR is really obvious. It augments digital images to what a person views surrounding them. It is different from virtual reality (VR) that brings you to a totally different place, while AR doesn’t. You remain in the real world.

Augmented Reality has always attracted companies to use it for digital promotion and it is usually cost effective. You can still save more money for advertising on Facebook rather than you produced a TV commercial or using a printed billboard (at the same time reaching more people).



Using first-party data for better marketing campaign

Every business has its own first-party data and this kind of data is each organization’s important asset. But only a few companies know how to maximize their first-data. With data increasing at considerable rate, marketers find it difficult to shift through the advantages which can show their upcoming customer interaction. Although the great quantity of data will surely have enormous value, it might be worthless without the knowledge to use and organize it properly.

The data accumulated from your customers and audiences, which is usually considered as the most precious due to its quality. Not only will it be the most precious, but also it will be given to you totally at no cost, making it efficient.



Boosting your sales with a good article marketing

You might be very impressed once you realized the effects that a piece of writing with good content can give positive effects to what you are promoting. Article marketing is the new interest today. Most businesses that perform marketing campaign for their product or service online are familiar with it. Some nicely written articles published online will surely have a huge positive result on your company’s brand, sales, and income.

Marketing with articles , in summary , is actually when pieces of writing are uploaded on the internet by people who run businesses and Online marketers in the expectations of promoting their business brand , maximizing the volume of traffic that their site will get , to increase sales , attract more potential clients and providing important information to the audiences of your site .



Rebranding Your Business with Ires Alliston

Ires Alliston is the CEO of the Alliston Group , a video marketing and web design agency that help business professionals, entrepreneurs and leaders to create more success with their brand through the internet .

She introduced her first digital marketing agency providing service to her clients in California and Georgia. She was a solopreneur that created and developed her business by herself. She built websites and successfully managed social media for her partners and clients not to mention built mobile apps. In the process, she was forced to step down because of her personal problems. However in 2015, she re-branded her company and it is currently known as the Alliston Group providing more digital and online marketing services and mentoring small business owners to create and grow more success with their brand.



3 Steps To Pick The Perfect Photo For Your Project

If you are creating a project report, then you might also have to include photos in it. And though there are many stock photo websites, finding the perfect image that matches the project report can be tough. Below, we look at the three steps you can follow to make sure that you find the perfect photo for your report.

Know What You Want

You must have a very clear idea as to what exactly you want. Be as detailed as possible. If you are too vague, then you might end up wasting time trying to find a picture for the project. For example, suppose that you are looking for a picture for your project about setting up a house on a lakeside. Now, you might search for an image using a term like ‘lakeside house’. This is too simplistic. You have to first decide many other things like whether it will be a two storey or single storey house, whether it must be made of wood or glass, how near to the water the house should be, and so on. This will help you to identify the right pictures for your project quickly.