Category: Marketing Ideas

Phone call tips for home business

Your telephone is an important communications tool so love it or hate it, you need to know how to use it properly if you want to present a good business image. Develop your company’s phone protocol and see to it that all those who will be using the telephone on your business premises are trained in proper telephone etiquette. If you are operating a home business and you have small children, teach them that the business phone is for business calls only and they are not to answer it. Letting your child take calls may seem cute but it is likely to be seen as unprofessional and does not project a good image. Establishing the proper tone of voice immediately identifies your business style. A pleasant greeting should be standard company policy.

An abrupt or rushed telephone manner does not project a positive image about your business. Smile while talking on the phone and your voice will always sound friendly and warm. Try it; you can’t sound grumpy or unpleasant if you are smiling. Business calls are not for social chit chat; they should be short and to the point. Some pleasantries are nice, but if you are calling someone,



Delete Sent Mail with MS Outlook

Have you ever sent an email message to the wrong person at the wrong time and wished you could get it back? It’s usually impossible to “recall” sent email. However, it is possible to delete mail from the recipient’s inbox if:

  • the recipient has not yet moved or read the email
  • you and the recipient use Microsoft Outlook, and
  • you use Microsoft Exchange Server as your email server.

Of course, the real lesson here is, “Double check your emails before hitting the send button.” But if all these elements are in place, follow these instructions.



Best Internet Solutions for Your Event from Trade Show Internet

All event organizers struggle to ensure that internet connectivity is reliable and high speed during an event. In order to accomplish this goal, they require a world-class internet connectivity service provider. Trade Show Internet is one of the best internet service providers.  If your event requires high density temporary 4g event wifi internet, Trade Show Internet will deliver on the promise they make regarding this service. To prove their capability, you will get a service guarantee in the contract.



Be Brand-Wise And Brand Your Way In

Adidas, Nike, Apple, Mercedes and Audi. Sound familiar? Of course, they do. A walk down a street, a locality, a club or anywhere else, and you can identify these brand name logos easily all around you. They are everywhere. You can’t ignore them, you can’t miss them, and most of all we aspire for them. Brands play a major role in marketing a company globally. In today’s media-hungry world, if you’re not a brand, you’re almost non-existent.

Brand building is a way to add value to the consumers. It incorporates all things that assist consumers with the holistic experience. Your marketing strategy must be to create perceptions about your product the way you want your consumers to see them. In other words, brand building is enhancing brand equity via advertising campaigns and promotional strategies solely for the public.

In this day and age, branding has transcended commerce, so how do you stand out? How can your brand gain recognition? Which marketing strategy will work best for you?

Here are a few basic and absolute rules you must pay heed to:

Defining your brand

Create a mission statement that defines the brand and its values. List out the core strengths of your products or services.



The importance of a company logo designed by a professional

Any brand or company who want to be popular must consider creating their brand image. If you are amazed with the world’s most amazing brands like Apple, KFC, Adidas, Pepsi, Coca Cola or others, you can easily remember their specific logos. Those logo designs are certainly the ocular reflection of the company brand, and that is how individuals feel about your business and their sensations with it. The perfect logo, with the best designs, will increase your reputation, visibility and brand awareness – this means that more business for you.

A good logo design can capture the people attention helping to make viewers curious and fascinated. Logos are very important for your product, service, or even your business’s identity. Whether you decide to hire a professional logo designer or design your company logo on your own, you need to know about how images, colors, shapes can highlight your business.

If you want to print your company logo on paper, it is strongly suggested to make it high resolution otherwise your logo will look blurring and pixilated if you print it. Your company logo also must be printed using match colors.