Category: Marketing Ideas

Using first-party data for better marketing campaign

Every business has its own first-party data and this kind of data is each organization’s important asset. But only a few companies know how to maximize their first-data. With data increasing at considerable rate, marketers find it difficult to shift through the advantages which can show their upcoming customer interaction. Although the great quantity of data will surely have enormous value, it might be worthless without the knowledge to use and organize it properly.

The data accumulated from your customers and audiences, which is usually considered as the most precious due to its quality. Not only will it be the most precious, but also it will be given to you totally at no cost, making it efficient.



Boosting your sales with a good article marketing

You might be very impressed once you realized the effects that a piece of writing with good content can give positive effects to what you are promoting. Article marketing is the new interest today. Most businesses that perform marketing campaign for their product or service online are familiar with it. Some nicely written articles published online will surely have a huge positive result on your company’s brand, sales, and income.

Marketing with articles , in summary , is actually when pieces of writing are uploaded on the internet by people who run businesses and Online marketers in the expectations of promoting their business brand , maximizing the volume of traffic that their site will get , to increase sales , attract more potential clients and providing important information to the audiences of your site .



Rebranding Your Business with Ires Alliston

Ires Alliston is the CEO of the Alliston Group , a video marketing and web design agency that help business professionals, entrepreneurs and leaders to create more success with their brand through the internet .

She introduced her first digital marketing agency providing service to her clients in California and Georgia. She was a solopreneur that created and developed her business by herself. She built websites and successfully managed social media for her partners and clients not to mention built mobile apps. In the process, she was forced to step down because of her personal problems. However in 2015, she re-branded her company and it is currently known as the Alliston Group providing more digital and online marketing services and mentoring small business owners to create and grow more success with their brand.



3 Steps To Pick The Perfect Photo For Your Project

If you are creating a project report, then you might also have to include photos in it. And though there are many stock photo websites, finding the perfect image that matches the project report can be tough. Below, we look at the three steps you can follow to make sure that you find the perfect photo for your report.

Know What You Want

You must have a very clear idea as to what exactly you want. Be as detailed as possible. If you are too vague, then you might end up wasting time trying to find a picture for the project. For example, suppose that you are looking for a picture for your project about setting up a house on a lakeside. Now, you might search for an image using a term like ‘lakeside house’. This is too simplistic. You have to first decide many other things like whether it will be a two storey or single storey house, whether it must be made of wood or glass, how near to the water the house should be, and so on. This will help you to identify the right pictures for your project quickly.



The Review Solution’s Steven Wyer on Responding to Public Feedback

More than half of all customers who leave negative reviews expect a response within 24 hours, according to digital branding expert Steven Wyer, who says there is a right way and a wrong way to reply. Here, Steven Wyer answers some of the most common questions from business owners new to the world of online customer reviews.

Q: How important is user generated content and word-of-mouth advertising for businesses?

Steven Wyer: It’s becoming clearer each year that user generated content (UGC), including online customer reviews, videos, and social media posts, are vital to a business’s success. There is no question that reviews significantly influence buying behavior.

Q: Do I need to respond to all customer reviews?

Steven Wyer: It’s a good idea to respond to as many reviews as possible. This lets your customers – and the search engines – know that you are active and willing to interact when they initiate a conversation.

Q: If I respond to negative feedback, how likely is it that the customer will remove the post?

Steven Wyer: While your customer is not obligated to remove negative reviews, approximately one-third of all customers who post about a poor experience will post a positive review once a resolution has been reached. A large percentage of these delete their negative review entirely.

Q: Are star ratings really relevant?

Steven Wyer: Absolutely, especially as they relate to online review platforms where anything less than four stars may put a business into disfavor in the eyes of the public.

Q: What are some tips on responding to positive reviews on sites such as Yelp and Travelocity?

Steven Wyer: Don’t react, respond. Always maintain a positive tone and thank the customer for taking their time to give you a shout out. While it’s okay to offer a generic response, adding a few specific bits of info pertinent to that particular review will be greatly appreciated.

Q: Should I discuss negative experiences online, in the open?

Steven Wyer: Where negative reviews are concerned, it’s always best to keep it short and sweet. Apologize, thank them for their feedback, and offer to resolve any issues offline.

Q: What if my customer is wrong? Should I respond as such?

Steven Wyer: Absolutely not. It is never a good idea to engage an unhappy customer with a defensive tone.

Q: What is review monitoring?

Steven Wyer: Review monitoring services are those that provide easy access across all review platforms. It can be difficult for a business owner to keep track across different sites; review monitoring and management services can ease the burden and keep a business owner more in touch with his client base.

Q: What are the benefits to comparing feedback across multiple locations?

Steven Wyer: If a company has multiple locations and one location is performing poorly compared to others, having the ability to compare online feedback can help management pinpoint where the problems lie and take immediate steps to fix them.

Q: How do customer reviews affect my online reputation?

Steven Wyer: Nearly 100% of online shoppers look at online customer reviews before selecting a company to perform a service; this is also true for product reviews as consumers want real-world feedback before making a financial commitment.