As pandemic restrictions have limited the amount of in-store shopping many around the world are doing, online shopping’s prominence has become increasingly clear. The capabilities that online shoppers have while browsing through online marketplaces are unlike those that they have while physically exploring a store. Online shoppers can compare millions of products based on their unique features, their prices and even other online shoppers’ reviews all without having to leave their homes. But just how much of an impact does online shopping have on the retail industry? Well, in 2019, just under two billion people purchased some sort of good or service online, and these purchases accounted for more than $3.5 trillion spent throughout the world.
Online retailing has long been dominated by Amazon. In fact, it might surprise you, but Amazon contributes up to about half of all online sales in recent years. Each month, nearly 200 million people visit Amazon’s online marketplace where they’re met with over 12 million different products. The catch? A majority of these products aren’t offered by Amazon themselves. About half of these products are sold by third-party sellers that Amazon has welcomed to their platform.
If you were interested in becoming a merchant on Amazon’s marketplace, you’re in luck. The process of acquiring that status and listing your products is an easy task. The challenge comes from the amount of competition you’ll be facing in whatever product niche you’re offering. In order to improve the conversions on your products, your strategy and product listing descriptions and details are incredibly important. Creating a more optimized listing makes the listing more likely to attract new customers and thus increase your conversion rate on the platform.
There are a few more factors at play that determine just how often your product will be seen by potential customers. Amazon prioritizes making money through these third-party relationships, so the more products being sold, the more they’re benefiting. Amazon’s search algorithm, A9, has an immense impact on just how often customers come across your product while scrolling through their options. This algorithm prioritizes listings that are most helpful to users. To stick out to the algorithm, listing features such as the title, the description, the mentioned product features, images and even videos will increase a listing’s perception to the algorithm.
If you’re having trouble with your listing’s optimization, there’s one common tactic that could work for you. A bit of keyword research in your product niche could help increasing your conversion rate a great deal. Determine what keywords customers are using to find products within the same niche of yours and incorporate them into your own listing. For example, if you use the platform to sell all original posters that you create, phrases like wall art, bedroom poster, etc, are some of the most common search terms for those looking for posters to decorate. Incorporating these phrases into your listings will make sure more people are visiting your listings as a result.
If you’re still struggling, another way to easily enhance any listing is through the use of high-quality product photos and videos. If you sell more complex items on Amazon, this is particularly important to include. The more a potential customer understands your product, the more likely they are to purchase your product. Including videos and photos that detail the unique features of your product, in addition to features it may be lacking in comparison to other products out there, can really help potential customers decide whether or not your product is right for them. For more information on how to make your listings stand out, check out the featured infographic below. Courtesy of Awesome Dynamic Tech Solutions.