Search engine optimization is a very broad term. The term mainly encompasses a variety of different techniques used by website owners in order to make their websites more visible and improve their website rankings. When a person searches for a random keyword through a search engine, a series of results pop up. However, many people find the answer to what they are looking for within the first few results only. Basically, this means that the websites listed at the top are the ones that are able to generate the most amount of traffic.
Obviously, the more traffic you are able to get, the more revenue you will generate from your website. Most website owners generally perform a variety of SEO techniques to make sure their websites remain visible. However, if you feel that the traffic on your page is declining day by day, it might be time to perform an SEO audit. Unfortunately, most website owners don’t even know how to perform an SEO audit. Here are a few tips to help you out.
Use a Crawling Application
Google and other search engines generally use robot crawlers in order to figure out the viability of your website. If you feel that the traffic is declining on your page, you should consider downloading a crawling application such as Screaming Frog. This application will allow you to figure out any issues with your website. The programme is free to use as long as your website has less than 500 pages. If you are serious about the optimization of your website, it might be a wise idea to invest in buying this software. The crawling application will make your life exponentially easier, mainly because it crawls your website in a similar manner to Googlebot.
Check for Broken Links
Broken links can seriously cause damage to the overall traffic on your website. If there are broken links on your website, you could end up losing a large chunk of your visitors. When Google’s crawlers go through the links on any website, they immediately leave if the crawler comes across a broken link. Now, imagine if the crawler follows through several broken links on one site. Google will think that the website actually has a negative impact on the user experience. This will lead to a considerable drop in the rankings of your website. Using a crawling application might highlight all common issues with your website, including any broken links.
Page Load Speed Test
Nobody likes waiting around for minutes just for a page to load up. If your website is taking a considerable amount of time to load up, it might be a wise idea to run a speed test. There are plenty of independent page load speed tests that you can carry out in order to determine the average website loading times. This will give you an idea of whether the website loads up on time or not.