Steven Wyer Shares Twitter Tips & Tricks for Troubled Tweeters

If you are struggling to manage your personal online reputation, Steven Wyer of Nashville’s Third Coast Interactive digital marketing agency has a few suggestions to utilize Twitter to boost your ranking.

Q: Why is Twitter such a valuable resource in the world of online reputation management? 

Steven Wyer: As of Q1 2017, Twitter had 328 million active users each month. This makes it a very visible site in the eyes of Google and other search engines.

Q: Can you offer an example of a company effectively using Twitter in its SEO campaign? 

Steven Wyer: There are many but one that comes to mind is Coca-Cola. A quick Google search of the company name lists the official website first followed by its @CocaCola Twitter profile.

Q: Is your Twitter handle important? 

Steven Wyer: It is, very much so. Having a Twitter handle as close to your actual name or company name makes it more relevant to search queries.

Q: What if my ideal name configuration isn’t available? 

Steven Wyer: As Twitter continues to grow, that’s becoming a common problem, even for those with uncommon names. Try to stick with as close of a variation as possible without drastically changing the spelling. For instance if your name is Dylan Smith and @DylanSmith is not available, don’t substitute with @DillonSmyth. Despite the phonetic similarities, the misspelling likely won’t register to Google as a variation of your moniker.

Q: My name is more than 15 characters. What can I do to make my Twitter handle more search engine friendly? 

Steven Wyer: You can abbreviate your name by leaving out certain vowels.

Q: What are your thoughts on cutesy Twitter handles? 

Steven Wyer: From an SEO standpoint, it is always best to use a name that is as close to your actual name as possible. While you may come up with a clever name to describe your business or personal interests, this will not help boost your ranking.

Q: Should individuals and businesses include emojis in their username to add visual interest? 

Steven Wyer: No, because the addition of special characters can make your name less relevant.

Q: Should I use an underscore mark to show a space in my name? 

Steven Wyer: Again, no. Underscores are not looked at by Google in the same way as a (.) or blank space and may damage your search results.

Q: Aside from my username, what are some Twitter features I can utilize to increase my odds of appearing on page one? 

Steven Wyer: Add an accurate description of yourself, including your full name.

Q: Can I bombard my Twitter feed to improve my rankings? 

Steven Wyer: Twitter has a number of spam filters that may prohibit you from posting multiple times per day. However, even if you manage to constantly tweet, Google may ultimately lower the trustworthiness and value of your tweet pages if you overdo it. That’s not to say you should not tweet frequently, but perhaps not hourly.

 

 

 



How are websites beneficial to businesses

Nowadays, businesses are benefiting from the effective information publication and also engaging capabilities of the online world. More and more, businesses are trying to use websites as a main marketing tool. For instance, businesses today are using audio and video streaming to broadcast “webinars” (Website Seminars), group meetings and also promotions 24-hours a day . Podcasts can also be an effective alternative for businesses to spread marketing messages combined with valuable information in both B2B and even B2C markets. Blogs that allow visitors to comment have become quite popular and can be highly effective interactive solutions.

Websites are affordable and you can try create a website guide to learn more about step by step to create your first website for your business. Information which were previously mailed or printed can be published to the website for website visitors to read, thereby keeping away from the high cost of commercial printing. Due to the fact the Internet is digital, bringing up-to-date information requires a small cost and effort. Additionally , the advantage of archiving past topics of articles , newsletters and also product or service information can work as a great source of information for long term needs of your potential customers .

Your promoting and marketing can be highly effective when you have your own website and keep in mind to use your domain name or URL address of your website in promoting your business so people surely have a place to find more details about your business.
It is best to brainstorm a domain name which is unique and not replicate another business, as it will generate traffic to your site and get more potential customers. Pick a term or even topic relevant to your business. Question yourself: “if I were trying to find this product, what may possibly I type into Google search?” You can also try using your business name or even you may use keywords and phrases in the URL address.

Also, if you are trying to create a website start with homepage, then the “about” page, as this informs your story and also introduces your product or services to the visitors. After that you can proceed to the other pages, designing every single page around an idea or key-phrase to help you get a professional and elegant look of your website.



Some benefits to using TurboTax 2018

It is normal for anyone to secure their tax report and file their tax returns in a correct and accurate way. People who have businesses and those who have jobs all concern themselves to tax report to ensure that they can provide only the accurate information on their files. Many people tend to use Turbotax when dealing with such situations.And now TurboTax 2018 has released its update and by applying this tax preparation software, you can reduce all the difficulties of dealing with a tax specialist.

This significantly helps you to save money, effort and time as the program features various fields which can make it easier to file your return. Also, this software is continually updated with law rules and regulations, which fit any locations. That is greatly needed as it is quite possible that there are changes to be done.

The software is really helpful for those who would like to benefit  from all the potential exemptions and deductions you can get from your tax refund. Turbotax can guide you to prevent mistakes. This tax preparation software can guarantee and monitor that each calculationand estimation associated with your tax returns is correct and accurate. All the errors will then be corrected with this software.

Beside that , Tubotax also allows you to store data and details on your pc with the secure and safe server processing it. This indicates that all the data and information accessible while you are going online. It also will reduce the storage of old papers and keep data away from leakage, which must be kept confidential.

This software is easy to use especially for those who do not have any experience in digital technology associated with tax returns filing. A systematically manual is included with it. This may answer all the FAQs and gives you relevant details about the software.



The Review Solution’s Steven Wyer on Responding to Public Feedback

More than half of all customers who leave negative reviews expect a response within 24 hours, according to digital branding expert Steven Wyer, who says there is a right way and a wrong way to reply. Here, Steven Wyer answers some of the most common questions from business owners new to the world of online customer reviews.

Q: How important is user generated content and word-of-mouth advertising for businesses?

Steven Wyer: It’s becoming clearer each year that user generated content (UGC), including online customer reviews, videos, and social media posts, are vital to a business’s success. There is no question that reviews significantly influence buying behavior.

Q: Do I need to respond to all customer reviews?

Steven Wyer: It’s a good idea to respond to as many reviews as possible. This lets your customers – and the search engines – know that you are active and willing to interact when they initiate a conversation.

Q: If I respond to negative feedback, how likely is it that the customer will remove the post?

Steven Wyer: While your customer is not obligated to remove negative reviews, approximately one-third of all customers who post about a poor experience will post a positive review once a resolution has been reached. A large percentage of these delete their negative review entirely.

Q: Are star ratings really relevant?

Steven Wyer: Absolutely, especially as they relate to online review platforms where anything less than four stars may put a business into disfavor in the eyes of the public.

Q: What are some tips on responding to positive reviews on sites such as Yelp and Travelocity?

Steven Wyer: Don’t react, respond. Always maintain a positive tone and thank the customer for taking their time to give you a shout out. While it’s okay to offer a generic response, adding a few specific bits of info pertinent to that particular review will be greatly appreciated.

Q: Should I discuss negative experiences online, in the open?

Steven Wyer: Where negative reviews are concerned, it’s always best to keep it short and sweet. Apologize, thank them for their feedback, and offer to resolve any issues offline.

Q: What if my customer is wrong? Should I respond as such?

Steven Wyer: Absolutely not. It is never a good idea to engage an unhappy customer with a defensive tone.

Q: What is review monitoring?

Steven Wyer: Review monitoring services are those that provide easy access across all review platforms. It can be difficult for a business owner to keep track across different sites; review monitoring and management services can ease the burden and keep a business owner more in touch with his client base.

Q: What are the benefits to comparing feedback across multiple locations?

Steven Wyer: If a company has multiple locations and one location is performing poorly compared to others, having the ability to compare online feedback can help management pinpoint where the problems lie and take immediate steps to fix them.

Q: How do customer reviews affect my online reputation?

Steven Wyer: Nearly 100% of online shoppers look at online customer reviews before selecting a company to perform a service; this is also true for product reviews as consumers want real-world feedback before making a financial commitment.

 



Common Practices of Highly Successful Entrepreneurs

Highly successful entrepreneurs all share common practices that they use to separate themselves from the pack. People have been trying to figure out the magic formula for decades. Sure, a lot of experts have differing opinions about what it takes to be successful. Still, no one has been able to figure out a single, magic formula.

The reason it can’t be found is because people are looking for magic where none exists. There’s no magic to the methods used by highly successful entrepreneurs. It always boils back down to the basics. The reason they are successful is because they understand that the foundation for success begins with basic concepts that are common knowledge. They are successful because they focus on getting these things right before moving onto more complex strategies. Here are the business basics that highly successful entrepreneurs use to get it right!

Business Basic #1: Carve out Time for a Personal life

Many people go into business with the understanding that it’s going to eat up a lot of their time. That’s a given. The mistake is made when we sacrifice personal time. Despite the myth that “working hard” will create success, successful entrepreneurs understand that time is the most precious commodity. Success comes from working smarter, not harder. Most successful people in business agree that spending time with their families and the pursuit of hobbies is part of their success.

Business Basic #2: Take Charge of Finances

Another basic that successful entrepreneurs master is taking control over their finances. One of the most common issues that will cause a business to fail is poor financial practices – lack of capital and poor cash flow is at the top of the list. Almost everyone struggles with this in the beginning. Dedicate the time to learn the basics of bookkeeping. Even though you’ll be outsourcing it later, you still want to understand how it all works. In fact, there is a lot of powerful software out there that can help make book-keeping a much easier process. Most successful businesses started out using software, which they later attributed to part of their success.

Business Basic #3: Be Willing to Reinvest in your Business

Part of taking charge of finances is an understanding that a business must reinvest part of their profits into growth. Those who are successful do not skimp in this area. Money is the life source of business so reinvesting will help grow that life source. Marketing is probably the most ignored area for startups. Make sure that you have a plan setup that allows you to reinvest in your business.

Business Basic #4: Unlock the Power of Outsourcing

Successful entrepreneurs are not afraid to seek help. They learn quickly that time wasted on repetitive tasks is crippling. Bookkeeping is probably the first area of a business that’s outsourced. The hiring of a virtual assistant is a close second. While these repetitive tasks might be important, they do not require you to personally perform them. In fact, freelancers who specialize in a specific area are likely better suited to performing these tasks than you are. Delegating these tasks frees up time that can be used to grow your business. Don’t get stuck working in your business. Instead, you should be working on your business.

Business Basic #5: Utilize Technology

Finally, successful entrepreneurs take full advantage of the technology around them. Today’s technology can be used to make a business more productive. For example, setting up an automated follow-up system and scheduling social media posts in advance are two great places to start. If you’re not using technology to do both of those important tasks, then make it a priority.