As online shopping becomes more and more common throughout the world, consumers’ expectations of order fulfillment continue to rise. How often have you purchased a product on Amazon simply because you knew it’d show up within two days due to prime delivery? Alternatively, how often have you strayed away from smaller businesses’ products because they have longer expected shipping times? As customers come to expect their order fulfillment times to decrease, more and more companies are continuing to struggle to meet these demands.
In order fulfillment, there is an end phase known as Last Mile Delivery. This is when a purchased product moves from its fulfillment center or fulfillment hub to the final point of sale. As mentioned previously, for many companies without the same capabilities as Amazon, this phase is not as fleshed out. As such, it has become a critical problem for these companies and in many cases has led to a decrease in online sales.